all about branding, brand, branding, brand strategy, brand development, brand knowledge, brand management, brand planning, brand articles, brand building, brand communications, brand company, brand consulting, brand discussion, brand essence, brand forum, brand identity, brand information, brand marketing, brand opinion, brand positioning, brand profile, brand research, brand tools, brand values, branding resources, corporate branding, corporate identity, corporate image, customer relationships, identity development, integrated communications, internet branding, logo design, graphic design, web branding, marketing, naming, www.inspirese.com, organisational culture, visual identity

Branding

How unhappy would you be if, when asked who you were, the only answer ever given by those who knew you was your name ??

But "WHO IS HE/SHE ?" , somebody might ask again and again the answer might simply be "John/Jane Smith".

You would have a right to be unhappy.  Your identity or "brand" is so much more than just your name isn't it ??

The way you look, the way you act, the way you speak, the way you think.  So much more than just a name.

The same goes for your business.

It is NOT just a brand name or a logo. It is so much more than that.

Your business has purpose, its own personality, characteristics, principals etc. that go to make up its corporate identity.  Just as you do.

When "branding" - i.e. developing a corporate brand or identity, you must take ALL aspects of your business into account if your intended customers are to notice you above your competitors because it's when in competition that a business' identity is really put to the test.  

Not just the way your business looks but how it acts, how it sounds, what it stands for.  Not just what customers see but what they hear and feel as well.

All of these things make up the identity of your business and influence what your target audience thinks of you and remembers of you.

This is Branding the inspírese way.  Let us show you....

"An identity is questioned only when it is menaced, as when the mighty begin to fall, or when the wretched begin to rise, or when the stranger enters the gates"   --James Baldwin (1924 - 1987) Novelist