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Marketing & PR

"Why do I need to spend money on Marketing and PR ??  I advertise !!"

It is amazing how often you hear this statement when discussing the idea of Marketing and Public Relations with anybody in business, large or small.

The fact is, whilst you advertise, all other forms of communication to your prospective customers is "Marketing".  In fact Advertising should be one of the products of a well prepared, strategic Marketing Plan.

Once you have your developed/decided upon your Product or Service, and you have developed your Brand and Identity, this all has to be communicated to your prospective customer base.

But ask yourself some questions first.

Who are my prospective customers ?

Where are they ?

How am I going to communicate with them ?

What about Product/Service Documentation ?

Do I need Point of Sales Material ?

What about Exhibitions ?

What about material for our Sales Force ?

What about Press Releases ??

The list is a long one but every aspect is critically important.  Without a well thought out and constructed Marketing plan, the way your business communicates with the outside world will be disjointed, ineffective and ultimately damaging.

Let inspírese show you the way....

"Because its purpose is to create a customer, the business has two - and only two - basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs."   --Peter Drucker - Author